Are you ready to think different?

One of the most prominent innovators of our time is Apple Inc. Founded by Steve Jobs, Steve Wozniak and Ronald Wayne, the multinational technology company has a weather-worn record that has been established over almost 50 years.

From 1997 to 2002, their slogan was ‘Think different’, and it helped them torpedo into a niche market of creative individuals who wanted computers because of what they could achieve, not how they were made.

Until then, much of their marketing (and that of their competitors) had focussed on specifications and upgrades that were heavily inaccessible to the non-techy user. Jargon shrouded the emotional journey to choosing a computer, and IBM was enjoying the lion’s share.

The simpler, cleaner ‘Think different’ campaign spoke to deeper motivations for using their computers and devices. It was no longer about comparing older machines with new machines; it was about what the user could achieve with an Apple machine. 

The campaign was an enormous success. Critically acclaimed, it garnered numerous awards and accolades. Not just because it was an outstanding campaign, but because people were ready to ‘Think different’.

The same is true for thinking differently about investing. After decades of market-linked opportunities, litigation finance is an alternative investment opportunity ripe for the picking. This is why Greenpark Global connects investors to compelling alternative investment opportunities.

Alternative investments are supplemental strategies to traditional long-only positions in stocks, bonds, and cash, and in a global economy, they’re highly attractive. Litigation finance offers an active, return-seeking strategy with different risk characteristics from traditional long-only investments.

Alternative investments are attractive to investors because of the potential for portfolio diversification resulting in a higher risk-adjusted return for the portfolio.

With over two decades of experience, we have the skills and acumen to conduct performance appraisals that account for asymmetric risk–return profiles, limited portfolio transparency, illiquidity, product complexity, and complex fee structures.

Just like the reframing of Apple’s campaign, it’s not about simply trying to do something differently; it’s about thinking differently, too. This is why, if you want to explore the opportunities and expand your investment landscape, litigation finance (done right, with the right team) can be a lucrative and exciting alternative investment strategy.